Max Black is a 20-something waitress going nowhere in life, but when Caroline Channing, a down-on-her-luck Wharton graduate, has all her money taken away due to a family scandal, the two young waitresses hatch a scheme to raise $250,000 to open a cupcake business and turn their lives around.
At first, they start with nothing, but eventually the business gets rolling, and they get their own website and a few cupcake jobs and put the money towards their goal.
[[Max's Homemade Cupcakes (shop)First Store
Before Max and Caroline bought the empty store, it was a soup kitchen - which had to be closed down after a mass murder happened inside. It was introduced in the episode And the Candy Manwich.
It is revealed that they steal things from the diner so that the cupcake shop can grow. They also use the rest of the diner gang to cover them up so they don't get caught.
Max renames cupcakes to attract 'hipsters' to come and buy things from the shop. It goes well because the shop is filled with people. Later on outside a puppeteer is repelling customers to come into the shop with his puppet, and for the good of the shop they tell him to go away. He then comes in and slips on a muffin and then breaks his puppet. He then files a lawsuit on the shop and they persuade him to drop the charges. Then they pay $1000 to stop him from pursuing it, and he leaves the case alone.
Their cupcake shop closes in this episode. Which is a good things because then a car crashes into the shop.
In And the Window of Opportunity Max and Caroline discover the diner has a back room, which has a window out onto the street. They have the idea to start up a walk-up window cupcake store and ask Han if they can have the room. He agrees and they open their new store in And the Soft Opening.
After Max comes up with an idea for a t-shirt featuring a cupcake print on the front, and 'cream filled' on the back in And the Brand Job the girls start manufacturing the shirts to sell in an attempt to gain customers. After taking drastic action to be noticed, a high-end store in Manhattan begins to sell their shirts.
At first they can't find a factory to produce the t-shirts, and so Han has to produce them one-by-one by hand in their kitchen. Though they soon discover a place called 'American Ace', which seems too good to be true. And after an awkward misunderstanding - in which Max believes the workers are being held prisoner - the factory refuses to make their shirts. Since, they've found another place to have them made.
The shirts become so popular, two teenage girls copy their design and begin selling their own shirts. Max and Caroline are likely to lose the case should it go to court because the teenagers are from rich families. After Han stands up for the girls, while pretending to be their lawyer, the teenagers agree to stop selling them.
Max hands out free shirts to everyone in the building, with an edited text on the back with their business name. One of the residents is arrested when the police find out he's been holding women hostage. When he's brought out of the building he's wearing one of their shirts - leading to a lot of bad press, their factory refusing to print more, the store in Manhattan refusing to sell the shirts, and their shirt sales stopping completely.
After some convincing, Caroline gets Max to agree to apply for a business loan so they can mass produce their t-shirts. Both of them are surprised when they're granted $10,000 by the bank.
When their t-shirt venture fails, the two of them find that they're in debt and get third jobs at The High.
Max's Homemade Cupcakes makes some of the best quality cupcakes in Brooklyn. Max make the usual cupcakes like vanilla and chocolate but also developed some of her own flavors:
- Lemon Cream
- Red Velvet
- Purple Velvet
- Coconut Coffee
- Chocolate Curry
- Blueberry Lemon Zest
- Fudge Berries
- Chocolate Espress
Max's Own CreationsEdit
- The Salty and Spice Cupcake (For the more adventurous customer)
- The Very Very Vanilla (For the uptight white people)
- The Beer Batter Maple Bacon Spring Break Cupcake (For Stoners)
- Chicken and Waffle Cupcake (The Ludacris Special)
- The Earl (Delicious Dark Chocolate the ladies can't help but love)
- In And the Pearl Necklace, the receptionist in Martha Stewart's office tasted it, and broke her tooth because she accidentally ate a pearl.
- When they finish live filming an episode, they give the audience cupcakes to take home.